The difference is not necessarily about who tries harder. It is often about the process, the technology, how the work is organised, knowledge and specialisation.
How much value do we create from the resources we already use?
08BUSINESS SITUATION
The team gives everything, the results do not follow.
The team puts in a great deal of effort, but the results fall short of expectations. Time goes into operations, not into value.
Inefficient processes, too many meetings, a lack of priorities and performance measurement, and weak focus.
We optimise processes → set priorities → introduce measurement frameworks → strengthen accountability and the team's focus.
The difference is not necessarily about who tries harder. It is often about the process, the technology, how the work is organised, knowledge and specialisation.
How much value do we create from the resources we already use?
Knowing that productivity rose 3% this year is not enough. What if a competitor's rose 8%? The company is objectively better than last year. But relatively weaker than the competitor.
So productivity should be tracked over time. But also against the industry and against competitors.
None of that will destroy a company on its own. But hundreds of such activities every day can absorb an enormous share of the organisation's capacity.
That is room to raise productivity. But buying new software is not digitalisation in itself. If a bad process is simply moved into a new system, what you have is a digitalised bad process. First understand what is slowing the work down. Only then decide whether the process should be simplified, automated, digitalised or removed altogether.
So productivity first has to be made visible. There is no single universal measure. Depending on the business, you can track:
Only once there is a starting point can improvement be discussed seriously. Because what is not measured is very easy to explain away. And much harder to fix.
Find where the company spends resources today without creating a proportional amount of value:
Productivity is not about making people work more. It is about creating more value with the same time, people and capital.
If people are working hard and the result does not show it, the company may not need new people straight away.
It may be worth first establishing where their time goes today and what stops them doing more.